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Sweatshop becomes UK retail partner

16 September, 2013 0 comments


Sweatshop becomes official UK Retail partner for


London, United Kingdom.  Sweatshop today announces its partnership with running social networking platform

Sweatshop who have been voted the best sports retailer by readers of runners’ world magazine for the last 7 consecutive years, have a proven track record in providing running gear for recreational and professional athletes alike.

With over 40 years in the business, 38 stores nationwide and excellent customer service, Sweatshop more than lives up to its strap line “ We Know Running”.

The partnership will bring together two elements that every aspiring runner needs to keep on running; Equipment and motivation. is an online platform that quite simply helps members find other members to go running with.  Launched in late 2008 and re-launched in its new format in June 2012, the site now has thousands of registered runners and over 118 countries represented.

When asked about the partnership with Sweatshop Tony Piedade, founder & CEO of said

“I cant think of a better UK retailer to be working with in.  I have all the confidence in recommending Sweatshop to our new and existing UK members as I know that both the kit and the staff at Sweatshop are second to none.  Many of our members are either starting to run or returning to running from a long absence, for them it is particularly important to start out on their running career with the right equipment and advice so as to prevent injury.  As for the motivational part, that is where JoggingBuddy comes into its own, connecting people with others around their area allowing members to create informal running groups when it suits their schedules.”

JoggingBuddy also offers a number of neat functions to help members stay on track.  In addition to searching for other runners they can; plan and log their routes and distances, log their events using the Event CV and track their weight using the website’s weight loss tracker.

Nick Pearson, Sweatshop’s Managing Director described their collaboration as

“Another great opportunity for Sweatshop to support and encourage runners. We passionately believe that running is a force for good in people’s lives and so we are constantly looking for ways of encouraging and facilitating participation. Running Buddy is a fantastic way for people to find local people to run alongside, who will support and motivate them, we see it as a brilliant innovation and a really exciting partnership’

To celebrate the partnerships UK members joining the site will be given a Sweatshop vouchers to help them along their journey on

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